TY  - BOOK
AU  - Miniter,Richard
TI  - The myth of market share: why market share is the fool's gold of business 
SN  - 0609609882 (hardcover)
PY  - 2002///
CY  - New York
PB  - Crown Business Briefings
KW  - Market share
N1  - Includes bibliographical references; Fool's gold -- Hard lessons -- Fatal seduction -- Makin' the numbers -- Dinosaurs were big, too -- Networks and double-sided markets -- Managers have to choose
UR  - http://www.loc.gov/catdir/description/random0414/2002004807.html
ER  -