Miniter, Richard <br/><br/>
The myth of market share :  why market share is the fool's gold of business / 
Richard Miniter 
 - 1st ed. 
 - New York :  Crown Business Briefings,  2002 
 - 181 p. ;  19 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/>Fool's gold -- Hard lessons -- Fatal seduction -- Makin' the numbers -- Dinosaurs were big, too -- Networks and double-sided markets -- Managers have to choose 
<br/><br/><label>ISBN: </label>0609609882 (hardcover)  RM76.18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market share