Winning in Asia : strategies for competing in the new millennium /
Peter J. Williamson
- Boston, MA : Harvard Business School Press, 2004
- ix, 261 p. ; 23 cm.
Asian competition -- Asia's business heritage -- Stepping up to the productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality
0875846203 RM130.65
Business enterprises--East Asia International business enterprises--East Asia Business enterprises--Asia, Southeastern International business enterprises--Asia, Southeastern Competition, International Industrial management