TY  - BOOK
AU  - Miller,Robert E.
AU  - Heiman,Stephen E
AU  - Tuleja,Tad,1944-
TI  - Successful large account management: how to hold on to your most important customers and turn them into long-term assets 
SN  - 0749441321
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Selling
KW  - Key accounts
KW  - Market segmentation
KW  - Marketing
ER  -