Humby, Clive

Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips - Sterling, VA : Kogan Page, 2004 - x, 276 p. ; 24 cm.

Includes bibliographical references and index

074943578X RM205.62


Tesco (Firm)--History--20th century


Customer loyalty programs--Great Britain--Case studies