TY  - BOOK
AU  - Norjaya Mohd. Yasin
TI  - Marketing and non-marketing mix factors and brand equity: the case of Malaysian household electrical appliances  
PY  - 2004///
CY  - Pulau Pinang
PB  - Universiti Sains Malaysia
KW  - Universiti Sains Malaysia
KW  - Dissertations
KW  - Dissertations, Academic
KW  - Malaysia
KW  - Brand name products
KW  - Valuation
KW  - Management
KW  - Intangible property
N1  - Thesis (Ph.D) - Universiti Sains Malaysia, 2004; References : p. 307-328
ER  -