Norjaya Mohd. Yasin <br/><br/>
Marketing and non-marketing mix factors and brand equity :  the case of Malaysian household electrical appliances  / 
by Norjaya bt. Mohd. Yasin 
 - Pulau Pinang :  Universiti Sains Malaysia,  2004 
 - x, 413 p. :  ill. ;  30 cm. 
<br/><br/>Thesis (Ph.D) - Universiti Sains Malaysia, 2004 
<br/><br/>References : p. 307-328 
<br/><br/><label>ISBN: </label> Hadiah 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Universiti Sains Malaysia--Dissertations
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dissertations, Academic--Malaysia<br/>Brand name products--Valuation--Management--Malaysia<br/>Intangible property--Valuation--Management--Malaysia