TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong, Gary
TI  - Principles of marketing: activebook version 2.0 
SN  - 0130418145
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references (p. 599-622) and indexes
ER  -