Blair, Mark <br/><br/>
The 360 degree brand in Asia :  creating more effective marketing communications / 
by Mark Blair, Richard Armstrong, Mike Murphy 
 - Singapore :  John Wiley & Sons (Asia),  2003. 
 - xvi, 215 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0470820578  RM119.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Asia<br/>Brand name products--Marketing--Asia