TY  - BOOK
AU  - Aitchison,Jim
TI  - Cutting edge advertising: how to create the world's best print for brands in the 21st century 
SN  - 9812445579
PY  - 2004///
CY  - Singapore
PB  - Prentice Hall
KW  - Advertising
N1  - Bibliography : p. 394
ER  -