Aitchison, Jim Cutting edge advertising : how to create the world's best print for brands in the 21st century / Cutting edge advertising II Jim Aitchison - 2nd ed. - Singapore : Prentice Hall, 2004 - xv, 402 p. : ill. ; 23 cm. Bibliography : p. 394 ISBN: 9812445579 RM89.00 Subjects--Topical Terms: Advertising