TY  - BOOK
AU  - Aitchison,Jim
TI  - How Asia advertises: the most successful campaigns in Asia-Pacific and the marketing strategies behind them 
SN  - 0470820551
PY  - 2002///
CY  - Singapore
PB  - J. Wiley & Sons (Asia)
KW  - Advertising
KW  - Asia
KW  - Pacific Area
KW  - Communication in marketing
KW  - Advertising campaigns
KW  - Brand name products
KW  - Management
N1  - Includes index
ER  -