Aitchison, Jim. <br/><br/>
How Asia advertises :  the most successful campaigns in Asia-Pacific and the marketing strategies behind them / 
Jim Aitchison 
 - Singapore :  J. Wiley & Sons (Asia),  2002. 
 - xviii, 411 p. :  ill., ports. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0470820551  RM119.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Asia<br/>Advertising--Pacific Area<br/>Communication in marketing--Asia<br/>Communication in marketing--Pacific Area<br/>Advertising campaigns<br/>Brand name products--Management