TY  - BOOK
AU  - O'Connor,John
AU  - Galvin,Eamonn
AU  - Evans,Martin
TI  - Electronic marketing: theory and practice for the twenty-first century 
SN  - 0273684760
PY  - 2004///
CY  - Harlow
PB  - Prentice-Hall
KW  - Internet marketing
KW  - Electronic commerce
ER  -