O'Connor, John <br/><br/>
Electronic marketing :  theory and practice for the twenty-first century / 
John O'Connor, Eamonn Galvin and Martin Evans 
 - Harlow :  Prentice-Hall,  2004 
 - ix, 440 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0273684760  RM184.92 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Electronic commerce