TY  - BOOK
AU  - Breakenridge,Deirdre
AU  - DeLoughry,Thomas J.
TI  - The new PR toolkit: strategies for successful media relations 
SN  - 0130090255
PY  - 2003///
CY  - Upper Saddle River, NJ
PB  - Financial Times Prentice Hall
KW  - Public relations
KW  - Mass media and business
N1  - Includes index
ER  -