Breakenridge, Deirdre <br/><br/>
The new PR toolkit :  strategies for successful media relations / 
Deirde Breakenridge, Thomas J. DeLoughry 
 - Upper Saddle River, NJ :  Financial Times Prentice Hall,  2003 
 - xvi, 240 p. ;  22 cm. 
 - Financial Times Prentice Hall books .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0130090255  RM71.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Mass media and business