TY  - BOOK
AU  - Hooley,Graham J.
AU  - Saunders,John A.
AU  - Piercy,Nigel
TI  - Marketing strategy and competitive positioning
SN  - 0273655167
PY  - 2004///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - Target marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -