Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning / 
Graham J. Hooley, John A. Saunders, Nigel F. Piercy 
 - 3rd ed. 
 - Harlow, England :  Financial Times/Prentice Hall,  2004 
 - xxiv,622 p. :  ill. ; 23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0273655167  RM201.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing<br/>Marketing--Management