TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wright,Lauren
TI  - Principles of service marketing and management
SN  - 0130404675
PY  - 2002///
CY  - Upper Saddle River, N. J.
PB  - Prentice Hall
KW  - Service industries
KW  - United States
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -