Lovelock, Christopher H. <br/><br/>
Principles of service marketing and management / 
Christopher Lovelock, Lauren Wright 
 - 2nd ed. 
 - Upper Saddle River, N. J. :  Prentice Hall,  2002 
 - xix, 436 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130404675  RM498.48 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--United States<br/>Service industries--Management--United States