TY  - BOOK
AU  - Goh,Sunny T.H.
AU  - Khoo,Kheng-Hor
TI  - Marketing * wise: an unconventional approach to strategic marketing for Asia 
SN  - 9832639336
PY  - 2003///
CY  - Petaling Jaya
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
ER  -