Capon, Noel <br/><br/>
The Asian marketing casebook / 
Noel Capon, Wilfried R. Vanhonacker 
 - Singapore :  Prentice Hall,  1999 
 - xxvi, 958 p. :  ill., maps ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0137955502 (U.S.)  RM180.70 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia--Case studies