TY  - BOOK
AU  - Siess,Judith A.
TI  - The visible librarian: asserting your value with marketing and advocacy 
SN  - 0838908489 (alk. paper)
PY  - 2003///
CY  - Chicago
PB  - American Library Association
KW  - Libraries
KW  - Public relations
KW  - Marketing
KW  - Advertising
KW  - Public services (Libraries)
N1  - Includes bibliographical references (p. 123-146) and index; The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together
ER  -