Siess, Judith A. <br/><br/>
The visible librarian :  asserting your value with marketing and advocacy / 
Judith A. Siess 
 - Chicago :  American Library Association,  2003 
 - xvi, 154 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 123-146) and index 
<br/><br/>The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. 
<br/><br/><label>ISBN: </label>0838908489 (alk. paper)  RM224.92 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Public relations<br/>Libraries--Marketing<br/>Advertising--Libraries<br/>Public services (Libraries)