Severin, Werner J. <br/><br/>
Communication theories :  origins, methods, and uses in the mass media  / 
Werner Severin, James Tankard, Jr. 
 - Fifth edition. 
 - New York :  Addison Wesley Longman,  2001 
 - xv, 411 pages. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>
<br/><br/><label>ISBN: </label>0801333350  RM44.00  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication