TY  - BOOK
AU  - Teo,Raymond
AU  - Fong,Sharon
TI  - Maximising profits: the customer-centric approach 
SN  - 0130474851
PY  - 2003///
CY  - Singapore
PB  - Prentice Hall
KW  - Customer relations
KW  - Management
KW  - Customer services
KW  - Relationship marketing
N1  - References : p. [151]
ER  -