Teo, Raymond <br/><br/>
Maximising profits :  the customer-centric approach / 
Raymond Teo, Sharon Fong 
 - Singapore :  Prentice Hall,  2003 
 - 157 p. :  ill. ;  23 cm. 
<br/><br/>References : p. [151] 
<br/><br/><label>ISBN: </label>0130474851  RM25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Customer services<br/>Relationship marketing