Anton, Jon <br/><br/>
Customer relationship management :  the bottom line to optimizing your ROI / 
Jon Anton, Natalie L. Petouhoff 
 - Upper Saddle River, N.J. :  Prentice Hall,  2002 
 - xviii, 254 p. :  ill. ;  24 cm. 
 - Management skills, NetEffect series .
 - Neteffect series.  Management skills .
<br/><br/>Includes bibliographical references (p. 246-249) and index 
<br/><br/><label>ISBN: </label>0130990698 (pbk.)  RM136.68 
<br/><br/><label>LCCN: </label>2001-056579 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management--Statistical models<br/>Customer relations--Management--Case studies