Hendon, Donald W. <br/><br/>
Classic failures in product marketing :  (marketing principles violations and how to avoid them) / 
 Marketing principles violations and how to avoid them 
by Donald W. Hendon 
 - Petaling Jaya, Selangor :  Hardknocks Factory Sdn. Bhd. ,  2001 
 - 378 p. :  ill. ;  22 cm. 
 - Dare to fail series .
<br/><br/> Reprinted from the Quorum Books, published in the USA, 1989 
<br/><br/><label>ISBN: </label>9839323369  RM35.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Business failures--United States<br/>Marketing--United States<br/>New products--United States