Alles, Alfred <br/><br/>
Exhibitions :  A key to effective marketing 

 - 2nd ed. 
 - London :  Cassell,  1989 
 - xiv , 190 p. ;  25 cm. 
<br/><br/>Includes indexes 
<br/><br/><label>ISBN: </label>0304316407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trade exhibitions--manuals