Weitz, Barton A.

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. - 5th ed. - Boston : McGraw-Hill/Irwin, 2004 - 1 v. (various pagings) : ill. ; 27 cm. + 1 computer laser optical disc (4 3/4 in.) - The Irwin/McGraw-Hill series in marketing .

Book is accompanied by 1 computer laser optical disc, entitled'ACT! express' bearing the same call number and available at Bahagian Koleksi Media

Includes bibliographical references and index

0072549289 (alk. paper) RM447.23


Selling