Cross-cultural marketing / 
edited by Robert Rugimbana and Sonny Nwankwo 
 - Victoria :  Thomson/Nelson,  2003 
 - xiv, 370 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0170108201  RM174.87 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Cross-cultural studies