Kleindl, Brad Alan,  1955- <br/><br/>
Strategic electronic marketing :  managing e-business / 
Brad Alan Keindl. 
 - 2nd ed. 
 - Mason, Ohio :  Thomson/South-Western,  2003. 
 - xxi,428 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>032417893X (hbk.)  RM309.34 
<br/><br/><label>LCCN: </label>2002-028766 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing.<br/>Database marketing.