Arnould, Eric J. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  2004 
 - xxv, 845, [22] p. :  col. ill. ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0072537140 (alk. paper)  RM462.30 
<br/><br/><label>LCCN: </label>2002-041065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior--United States