TY  - BOOK
AU  - Kidd,Jeffrey
AU  - Hall,John
AU  - Ali,Shameem
TI  - Marketing insights: a student guide to marketing 
SN  - 1741030617
PY  - 2003///
CY  - Sydney, NSW.
PB  - Prentice Hall
KW  - Marketing
KW  - Study guide
ER  -