Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase - Mahwah, New Jersey : Lawrence Erlbaum Associates, 2003 - xii, 294 p. : ill. ; 24 cm. - LEA's communication series .

Includes bibliographical references and indexes

0805841180 (pbk.) RM120.40

2002-023530


Sex in advertising