TY  - BOOK
AU  - Wilmshurst,John
AU  - Mackay,Adrian
TI  - The fundamentals and practice of marketing
SN  - 075065449X
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/els031/2002026236.html.
ER  -