Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing / 
John Wilmshurst, Adrian Mackay. 
 - 4th ed. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - viii,376 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>075065449X  RM125.59 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.