Blackwell, Roger D. <br/><br/>
Cases in marketing management and strategy / 
Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk 
 - Chicago :  Dryden Press,  1985. 
 - x, 555 p. :  ill. ;  24 cm. 
<br/><br/><label>LCCN: </label>84-010203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies