Bernhardt, Kenneth L.,  1944- <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear 
 - Rev. ed 
 - Plano, Texas :  Business Publications Inc.,  1981 
 - xix, 732 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256024197 
<br/><br/><label>LCCN: </label>81-065113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Case studies<br/>Marketing--Decision making--Case studies