TY  - BOOK
AU  - Hinkle,Charles L.
AU  - Lanigan,Esther F.
TI  - Cases in marketing management: issues for the 1980's 
SN  - 0131156004
PY  - 1984///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -