Hinkle, Charles L.

Cases in marketing management : issues for the 1980's / Charles L. Hinkle, Esther F. Stineman. - Englewood Cliffs, N.J. : Prentice-Hall, 1984. - xix, 635 p. : ill. ; 24 cm.

Includes bibliographical references.

0131156004 Hadiah


Marketing--Management--Case studies.