TY  - BOOK
AU  - Still,Richard R.
AU  - Harris,Clyde E.
TI  - Cases in marketing: decisions, policies, strategies 
SN  - 0131188771
PY  - 1972///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Case studies
ER  -