Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill
Do-it-yourself advertising & promotion
- 3rd ed.
- Hoboken, N. J. : John Wiley & Sons, 2003
- xxxi, 324 p. : ill. ; 26 cm.
'Updated information on branding, advertising on the Internet, and in yellow pages'--Cover