TY  - BOOK
AU  - DeBruicker,F.Stewart
AU  - Ward,Scott
TI  - Cases in consumer behavior
SN  - 0131183567
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Consumers
KW  - Case studies
KW  - Marketing research
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references annd index
ER  -