TY  - BOOK
AU  - Quelch,John A.
AU  - Farris,Paul W.
TI  - Cases in advertising and promotion management
SN  - 0256037132
PY  - 1987///
CY  - Plano, Texas
PB  - Business Publications Inc.
KW  - Advertising
KW  - Case studies
KW  - Sales promotion
ER  -