Quelch, John A <br/><br/>
Cases in advertising and promotion management / 
John A. Quelch, Paul W. Farris 
 - Plano, Texas :  Business Publications Inc.,  1983 
 - xvii, 811 p. :  ill. ;  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>LCCN: </label>83-70055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies<br/>Sales promotion--Case studies