Greyser, Stephen A. <br/><br/>
Cases in advertising and communications management / 
Stephen A. Greyser ; with the collaboration of Robert J. Kopp 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1992 
 - xvii, 681 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0131161385  RM176.15 
<br/><br/><label>LCCN: </label>90-49388 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies<br/>Advertising--United States--Communication systems--Case studies