TY  - BOOK
AU  - Chung,Jae-Eun
TI  - Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products
PY  - 2002///
CY  - Michigan
PB  - Michigan State University
KW  - Michigan State University
KW  - Dissertations
KW  - New products
KW  - Marketing
KW  - Korea
KW  - Advertising
KW  - Psychological aspects
KW  - Dissertations, Academic
KW  - United States
N1  - Thesis (Ph.D.) - Michigan State University, 2002; References : p. 144-151
ER  -